Choosing where to list liquidated merchandise for maximum profit is one of the most difficult steps in reselling liquidated merchandise. The rise of platforms such as Craigslist, eBay, and Amazon has created a new channel for selling your product through social media.
The Facebook marketplaces combine the social engagement of its primary stream with a demographic eager to purchase items for all occasions: electronics, home goods, shoes, accessories, apparel, and so much more!
It is estimated that 450 million people visit Facebook’s buy and sell groups monthly across the globe. With easy social sharing, you can build a new local and broad consumer base by factoring in your local community.
The Facebook Marketplace is similar to Pinterest’s layout, with the image of the item prominently displayed below the title, description, location, and price. It’s imperative to use high quality photos with the product taking center stage when selling on this platform. Facebook doesn’t offer the option to buy now, so a prospective buyer will see more information and a place to make an offer when they open your ad.
Benefits:
- Local Community
- Updates on new offers in real-time
- Creating a local buyer base and store
- Listing and selling are easy
- Build your brand by communicating with customers
CONS:
- Buyer may withdraw offers
- There are no eBay-like protections
- Fraudulent offers
Boswell Data Systems TX recommends that sellers who are not ready for a physical storefront complete transactions during daylight hours in a well-populated, safe area. Ask the buyer to bring cash to ensure payment transfer is completed successfully. Alternatively, you can charge a delivery fee to cover your time, miles, and gas if the buyer prefers delivery.
Research each marketplace before listing an item to determine where you’ll get the best return. Once your research has been done on the initial investment of liquidated merchandise, you need to identify which reselling channel will provide you with the highest return for maximum profits.