Your resale business can benefit greatly from search engine optimization (SEO). You should pay close attention to this blog if you own an e-commerce website or sell on reselling platforms like eBay, Amazon, or Poshmark. Understanding SEO and making the most of it could be as simple as a few steps. Its relevance of it to your business may surprise you!

As we discuss what SEO is, what is the best practice to follow, and how SEO can benefit your resale business, we explore just what it is all about. In fact, you’ll see examples of great SEO!

Search engine optimization: what is it?

To sell your products, you first need to attract new customers to your page through search engine optimization. Search engine optimization begins with keywords, which are usually the search terms that buyers use to find the product they are seeking. Your chances of making a sale increase when you use the right keywords.

Several things should be noted about SEO. Off-page SEO is a different approach from on-page SEO. The practice of on-page SEO involves optimizing individual websites to rank higher in search engines, while off-page SEO refers to external signals and links.  

Without a website, can I still use SEO?

You don’t have to worry if you don’t have your own website! The basics of SEO can still be used for reselling platforms. By simply featuring buzzwords such as “Like New,” along with a brand name, color, etc. in the product title, your listing will appear higher up in the search results if it matches what users are typing into the search bar. Retailers can also benefit from local SEO if they have a brick-and-mortar location. The purpose of which is to increase the visibility of your business in search engines. Businesses with face-to-face customers in their community will benefit from this. 

Why SEO Is Important for Your Business

There is no way to overstate the importance of good SEO. These are the top three ways SEO can benefit your business:

  • Increased traffic to the website
  • Increase the number of people viewing your listings
  • Provide customers with what they’re looking for (AKA sales!)

The goal of optimizing product pages is to bring in more site visitors (or eyeballs), and as a result, increase sales. There is a direct correlation between good SEO practices and increased sales, but how do you implement it effectively? You won’t see results overnight, of course. Yet it’s definitely a good habit to get into. A number of factors could influence your overall awareness and sales!

Optimal SEO practices

Rankings on Google are determined by several factors. The “rankings” refer to the order in which search results appear on a SERP (search engine results page). However, if you are only looking for best practices when it comes to using keywords and other on-page optimization strategies, we have you covered.

Having the main keyword within your product title is the best practice as search engines give more weight to it. Keywords can also be used in the following places:

  • Page titles
  • URLs
  • Header tags (H1s/ H2s/H3s)
  • Meta descriptions
  • Image tags (called alt text)
  • Product Descriptions

Choose keywords that are relevant

Pick keywords that relate to your product if you’re wondering what to use. It may take some trial and error to find out how other businesses list their inventory. It’s not ideal to list your new product as a “New Red Drill Tool Set” if you have a new Milwaukee Drill Set. Names of brands, types, and conditions should be specified. A better title might be “M18 FUEL 18-Volt Lithium-Ion Brushless Cordless 1/4In. Hex Impact Driver Tool “New”

Understand search intent

There is a big difference between searching for “Reviews for latest tool pallets” and “Where can I buy used tool pallets?” There are three kinds of search intent: informational, transactional, and navigational. You will begin to rank higher if you are able to answer a user’s question – or search intent – with the right keywords.

Keyword stuffing should be avoided

Overusing your keywords is essentially a trick to trick Google. Because Googlebot indexes your site and determines its relevance to a user’s search, you could theoretically create a whole page on your site with “Like New Instant Pot” repeated 500 times. Right? Wrong. You’re using a keyword an abnormal amount of times, which is keyword stuffing in Google’s eyes, which will hurt your visibility. Only use keywords where and when it makes sense.

Use alt text and be descriptive

Alt text should always be included in your product photos. The alt-text field should be specified if you’re uploading pictures to a WordPress site or other e-commerce platform. Don’t mislead potential customers by failing to describe what’s on the image.

SEO involves a lot of work. I hope you feel that you have a good understanding of how optimization works and are ready to move forward! You can enhance your marketing strategy even further by reading the rest of our Buyer Blogs.

Using the right keywords and following SEO best practices will make your resale business a success! You can also look at our live auctions happening right now if you want to find more great inventory to list! With our live auction platforms, you can find products in just about every category and condition for your resale business.